Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

Type

Book

Authors

Ted Hart

James M. Greenfield

Michael Johnston

ISBN 10

0471691887

ISBN 13

9780471691884

Tags

Information Management, Systems & Planning, Nonprofit Organizations & Charities, Marketing, Strategic Planning, Computers & Technology

Description

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies. - from Amzon

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