Promotion and Integrated Marketing Communication with InfoTrac College Edition
Type
Book
Authors
ISBN 10
0324062532
ISBN 13
9780324062533
Category
Unknown
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Publication Year
2002
Publisher
Pages
624
Tags
Description
Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect. - from Amzon
Number of Copies
1