Designing Across Cultures

Type

Book

Authors

Ronnie Lipton

ISBN 10

1581801947

ISBN 13

9781581801941

Tags

History & Criticism, Techniques

Description

Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers. - from Amzon

Number of Copies