What Logos Do and How They Do It
Type
Book
Authors
ISBN 10
1564967050
ISBN 13
9781564967053
Category
Unknown
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Publication Year
2000
Publisher
Pages
143
Description
Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools. What Logos Do and How They Do It presents twelve case studies and hundreds of examples of current logos that have met with great success. An essential for both novice and professional designers, this book illuminates the logo design process and explains what makes each logo work for its market. - from Amzon
Number of Copies
1
