Principles of Marketing, 10th Edition

Type

Book

Authors

Philip Kotler

Gary Armstrong

ISBN 10

0131018612

ISBN 13

9780131018617

Tags

Management & Leadership, Marketing, Reference

Description

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. - from Amzon

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