Designer's Guide to Marketing
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Type
Book
Authors
ISBN 10
0891348093
ISBN 13
9780891348092
Category
Unknown
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Publication Year
1997
Publisher
Pages
144
Description
This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 2437 |
REF 741.6 N534 |
1 | Yes |